Terms of Internet Marketing
Internet Marketing... Using the Internet to Market your business
SEO... Search Engine Optimization - Interjecting information about your business into the internet so that search engines such as Yahoo, Bing, Google, AOL can pick up your business information or N.A.P.
N.A.P. - Name, Address, Phone Number
Organic SEO... Utilizing Social Media sites and Search Engine Marketing techniques to appear higher in search page results
PPC... Pay Per Click - it's just how it sounds. You pay for someone to click on your ad.
SEM... Search Engine Marketing - Using venues available to register your business and claim your online real estate opportunities
SMM... Social Media Marketing
Analytics - Tools used to measure Social Media results (posting, followers, following, impressions, circles, etc.)
Landing Page... site used to direct traffic to main webpage or used as an alternative to a website
Is there an area of SEM/SMM/SEO you'd like to learn more about?
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