Monday, January 12, 2015

Terms of Internet Marketing

Internet Marketing... Using the Internet to Market your business
SEO... Search Engine Optimization - Interjecting information about your business into the internet so that search engines such as Yahoo, Bing, Google, AOL can pick up your business information or N.A.P. 
N.A.P. - Name, Address, Phone Number
Organic SEO... Utilizing Social Media sites and Search Engine Marketing techniques to appear higher in search page results 
PPC... Pay Per Click - it's just how it sounds. You pay for someone to click on your ad.
SEM... Search Engine Marketing - Using venues available to register your business and claim your online real estate opportunities
SMM... Social Media Marketing
Analytics - Tools used to measure Social Media results (posting, followers, following, impressions, circles, etc.)
Landing Page... site used to direct traffic to main webpage or used as an alternative to a website

Is there an area of SEM/SMM/SEO you'd like to learn more about? 
Comment on my blog!

Monday, January 5, 2015

Why should I use Search Engine Marketing?


Why should you use Search Engine Marketing?
You mean, besides that it's 2015??
Question... if you need to find a roofer or plumber what do you do?
Do you take our your cell phone? Do you do a Google search or ask Siri?
If your answer is YES that is the only reason you need!

Search Engine Marketing is basically like taking up open real estate online. The catch is that you can do so with minimal cost! I hate PPC. I despise it.

I prefer Organic SEO. What is Organic SEO? Ask me and I shall tell!!

Visit my pinterest board for TONS n TONS of cost saving and time saving Internet Marketing ideas!
http://www.pinterest.com/learngrowshine

J.